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BK 401-01/50: Marketing Research

Thanks for visiting! This research guide will help you find library and web resources for topics discussed in BK 401: Marketing Research.

Why Should I Use Reference Resources?

Beginning your research with reference resources helps you discover background information like terminology, central figures and dates and an overview of existing literature on your topic. Look for:

  • Definitions of key terms
  • Historical context
  • Biographical information
  • Critical interpretation of texts
  • Bibliographies detailing relevant scholarship

Where to Begin

General background information is helpful in the early stages of a research project. These databases are an excellent place to begin.

General Business Reference