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BK 401: Marketing Research

This research guide will help you find resources for topics discussed in BK 401, Marketing Research.

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Search Tips

  • Use the word "AND" to combine your keywords to make your search more specific, e.g. "substance abuse" AND "domestic violence."
  • Use synonyms and alternative or related terms - broader or narrower - to expand your relevant results, e.g. "teenagers" | "adolescents" | "youth"
  • Use the truncation "*" (star) symbol to search for words with common roots without entering them individually, e.g. searching for teen* retrieves "teen," "teens", "teenaged", "teenagers." Use the "star" symbol (hit "shift" key + 8) to add truncation to your search term.
  • You can limit search results in many databases to academic/peer-reviewed journals, by publication date, or full-text only.

General Business Databases

Use these databases to find journal articles on general business topics and related fields.

Business Research Databases

Journals on Consumer Behavior