Yellowstone bison
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Popular Magazines |
Trade Journals |
Scholarly Journals |
Audience |
All readers |
Professionals working in a specific field. Example: Nurses |
Scholars and Students |
Appearance |
Glossy paper, many ads and pictures |
Glossy paper, short articles, many ads and pictures |
Research articles with charts and graphics, few pictures |
Author |
Freelance writers or journalists hired by magazine |
Members of the profession |
Professors, scholars or teachers in the field |
Purpose |
Entertain and inform |
Keep professionals up to date with trends in the field |
Publish new research in the field |
References |
Very few citations |
Very few citations |
References are listed at the end of each article |
Authority |
Articles reviewed by magazine’s editors |
Articles reviewed by magazine’s editors |
Articles undergo peer-review by scholars within the same field |
Frequency |
Published weekly or monthly |
Published weekly or monthly |
Published a few times a year, quarterly |
Examples |
Time, People |
Advertising Age, Education Week |
Higher Education Research & Development |