Thanks for visiting! This research guide will help you find library and web resources for topics discussed in Dr. Pham's BK 401: Marketing Research classes.
General background information is helpful in the early stages of a research project. These databases are an excellent place to begin.
Beginning your research with reference resources helps you discover background information like terminology, central figures and dates and an overview of existing literature on your topic. Look for:
Use these specialized reference texts to get an overview of the subject, or to familiarize yourself with terminology and key concepts.