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BK 401-01/50: Marketing Research: Getting Started

Welcome

Thanks for visiting! This research guide will help you find library and web resources for topics discussed in BK 401: Marketing Research.

Conducting Research

See the Library's Guide to the Research Process for tips on conducting research, from selecting a topic to writing your paper.

Where to Begin

General background information is helpful in the early stages of a research project. These databases are an excellent place to begin.

Why Should I Use Reference Resources?

Beginning your research with reference resources helps you discover background information like terminology, central figures and dates and an overview of existing literature on your topic. Look for:

  • Definitions of key terms
  • Historical context
  • Biographical information
  • Critical interpretation of texts
  • Bibliographies detailing relevant scholarship

General Business Reference

Use these specialized reference texts to get an overview of the subject, or to familiarize yourself with terminology and key concepts.

Interlibrary Loan

Can't find something you need?  The interlibrary loan service  at MU Library can obtain the books or articles you are looking for.

Librarian

Lisa Iannucci's picture
Lisa Iannucci
Contact:
Instructor Librarian
Monmouth University Library
400 Cedar Avenue
West Long Branch, NJ 07764

(732) 571-7560
liannucc@monmouth.edu

Liaison: Accounting & Economics, Finance, Real Estate, Management & Decision Science, Marketing & International Business, Real Estate Institute