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BK 401-01/50: Marketing Research: Articles

Access to Databases

All Monmouth University students, faculty and staff have access to subscription databases on campus.

 

 

Remote access to databases requires entry of username and password (same as email) for verification.

Google Scholar Search

Search Google Scholar for scholarly full-text materials available in addition to those you locate in HawkFind. Follow links to the right of search results to view full article when available. Check out the video below (created by Concordia University) for search tips!

Google Scholar Search

General Business Databases

Use these databases to find journal articles on general business topics and related fields.

Why Not Google?

HawkFind

  
Scholarly & Peer Reviewed   Beyond Library Collection
  
Advanced Search
   

Business Research Databases

These databases will help you find data, statistics and background information on markets and marketing as well as articles and reports from trade magazines.

Journals on Consumer Behavior

Journal Locator

Use Journal Locator to determine whether the MU Library has access to a specific journal or magazine. The article you want may not be available in a database, but could be available in print.  Print holdings of journals can be found on the Library's lower level.  These are shelved alphabetically by title. 

Search Tips

Use the word "AND" to combine your keywords to make your search more specific, e.g. "substance abuse" AND "domestic violence."

Use synonyms and alternative or related terms - broader or narrower - to expand your relevant results, e.g. "teenagers" | "adolescents" | "youth"

Use truncation "*" to search for words with common roots without entering them individually, e.g. searching for teen* retrieves "teen," "teens", "teenaged", "teenagers." Use the "star" symbol (hit "shift" key + 8) to add truncation to your search term.

You can limit search results in many databases to academic/peer-reviewed journals, by publication date, or full-text only.

News Databases

These databases include information from newswires and newspapers as well as trade publications.