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CO 502-50: Communications Research Methods

Useful Websites

Media Capitulation Index

In 2025, Free Press created the Media Capitulation Index, a tool that "rates the degree...to which each media company has compromised its commitment to independent news and information in exchange for political favors and higher profits," in order to "examine[s] how their ownership influences public discourse and political outcomes across the United States."  The tool rates each company on a scale of one to five chickens. 


The organization's thesis is that because U.S. media landscape, via countless mergers and acquisitions, has concentrated control over much of what we see, read and hear, media entities are increasingly likely to seek profit over reporting with objectivity and integrity.

Free Press is an advocacy group focused upon addressing the ethical issues related to various aspects of all types of media,

Searching Websites Effectively

Finding what you need on comprehensive websites can be time-consuming. Look for sitemap to locate specific materials, or use this handy trick:

  • Open Google search bar
  • Type in search term(s)
  • Type in "site" + ":" [colon symbol] followed by the URL.

 

Google corporate logo multicolored plus search bar showing search term, space, site:URL

This technique will yield search results for your keyword(s) only within the website URL.

Narrowing your results:

You can search by specific domains. For example, if you only want government jobs sites, you can search "jobs" +  "site:.gov" .

You can also also search for specific file types. For example, to search for a PDF document on jobs, search "jobs" + filetype:PDF.