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***Initial signup link for the Wall Street Journal
***Initial signup link for the New York Times
Photo: CC: Pexels.com
This guide will provide resources you can use specifically for Dr. Vujnovic's CO 295 course Introduction to Public Relations. Check the tabs at left for resources and guidance on your research for the assignments in this course.
Beginning your research with reference resources helps you discover background information like terminology, central figures and dates and an overview of existing literature on your topic. Look for:
Guide to Business Ethics by
The Blackwell Guide to Business Ethics, written by international experts in the field, acquaints the reader with theoretical and pedagogical issues, ethical issues in the practice of business and exciting new directions in the field.
Making Sense of Business Reference by
In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves Identifies important business resources, both free and fee-based Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.
Source: Chainsawsuit.com
