MarketLine is a research database within the Business Source Premier database. You can locate Business Source Premier in the Databases A-Z or Databases by Subject links on the library homepage. Keep reading for more information on the many ways you can use MarketLine in your research!
Company profiles
Industry profiles
Industry statistics
Industry case studies
You can use MarketLine:
For Company Profiles-
From the Advanced Search screen, select Company Profiles from the Publication Type menu, then search for your company by keyword along with with keyword "Marketline."
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For Industry Profiles-
From the Advanced Search screen, enter "MarketLine" and the industry you're researching (retail, telecommunications) into the search boxes, then select "Industry Profile" from the Publication Type menu. You will get a list of profiles for various countries; search by keyword for a specific country.
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For Case Studies-
From the Advanced Search screen, enter "MarketLine" as a keyword along with a company or industry name and choose "case study" from the Publication Type menu.
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For SWOT Analysis-
From the advanced search screen, enter a company name and choose "SWOT analysis" from the Publication Type menu.
