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BK 250-01: Principles of Marketing

What is Hoover's?

Hoover's is a database containing public and private company information on more than 18,500 public and private US and international companies. Contents of Hoover's database include:

  • company overviews
  • competitors 
  • employees
  • financials
  • histories
  • news
  • officers
  • locations and subsidiaries
  • products/operations 

How Do I Use Hoover's?

Hoover's is a resource within the Business Market Research Collection database. To locate Hoover's resources, navigate to the Business Market Research Collection database (use Databases A-Z link or Databases by Subject link on library homepage) and search "Hoover's" plus the company name, or search "Hoover's Company Records" and company name. You can also locate Hoover's by searching Journal Locator, then searching within the publication.