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Business: SWOT

Welcome! This guide will point you to research resources for a variety of business topics.

Websites

Websites providing more detailed information on conducting a SWOT analyses, including templates:

MU Databases

Business Source Premier includes company and industry SWOT analyses.

When conducting a search in Business Source Premier, use company name or industry and swot in the search boxes.

What is a SWOT Analysis?

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis is a good tool for reviewing the strategies, position, or direction of a corporation or industry. Examples:

Strengths

Weaknesses

  • Competitive advantages
  • Unique selling points
  • Resources (people, assets)
  • Disadvantages
  • Gaps
  • Vulnerabilities

Opportunities

Threats

  • Innovations
  • New markets
  • Technology developments
  • Economic challenges
  • Obstacles faced
  • Political and legislative effects

Sources

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Need More Help?

Contact: Eleonora Dubicki, edubicki@monmouth.edu

Reference Desk: 732 571-3438