Books and Ebooks can be very useful at the beginning of your project when you're doing background or in-depth research on a topic:
If they're not available from MU Library, we can get you the books or articles you need from another library! Visit the Interlibrary Loan information page to get started!.
Recommendations for books to be added to our collection are welcome. For information about the process, check out the form found here.
E-books are freely accessible via the MU book catalog and may be viewed online or downloaded. To view contents of any e-book, click the title to open its detail screen and then click on the box that says "Connect To" below the book's title. Most e-books are keyword searchable. Note that there may be page download limits on some titles.
The Age Curve by
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay aheadof them--and their money. InThe Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: * how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling,The Age Curve will change the way companies look at their customers and how they market to them.
Understanding Green Consumer Behaviour by
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products?nbsp; How are such processes subconsciously structured by certain activities of the mind?nbsp; How intelligent and successful are consumers in assessing the environmentally friendly attributes of products in daily life? Adopting an interdisciplinary approach, drawing on insights from psychology and anthropology as well as the author's own intensive field research, the book's interdisciplinary framework allows the author to develop an understanding of the entire cognitive process.nbsp; Taking an international approach, and incorporating original, ground-breaking anthropological and cognitive research, this book is a must read for advanced students of consumer behaviour, the sociology of consumption and behavioural psychology.
Once you find a book on your topic, be sure to look at the book's subject heading. Following the link to this heading will take you to other books on your topic.
