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BM 490: Strategic Management

This guide is designed to help you locate resources for BM 490, Strategic Management

Company Websites

It's essential to check a company's website for:

  • Official documents like press releases & annual reports for information on products/services, insight into corporate philosophy and company structural health/goals.
  • Job listings, which provide information about characteristics a company may be looking for in an employee as well as required skills for specific positions.

You should also analyze competitor company websites for comparison/contrast.

Advertising & Marketing Sites

Company Information Websites

Best for international companies

Best for U.S. companies

Market Research Sites

News

Company news is reported constantly. Use the sites below to get started, and don't forget our Bloomberg research terminals!

NOTE: Monmouth University now has access to the New York Times via its desktop platform. You can set up your free account with your MU login credentials.

NOTE: Students, faculty and staff at Monmouth University can activate their complimentary access to the Wall Street Journal by visiting WSJ.com/Monmouth.

Statistics & Labor Market Analysis

Labor and employment analysis, statistics, prognosis and hiring trends can be helpful to get a sense of the labor market in a particular field. Where will the jobs be? Which job fields are expanding and which are not?

Searching Websites Effectively

Finding what you need on comprehensive websites can be time-consuming. Look for sitemap to locate specific materials, or use this handy trick:

  • Open Google search bar
  • Type in search term(s)
  • Type in "site" + ":" [colon symbol] followed by the URL.

 

Google corporate logo multicolored plus search bar showing search term, space, site:URL

This technique will yield search results for your keyword(s) only within the website URL.

Narrowing your results:

You can search by specific domains. For example, if you only want government jobs sites, you can search "jobs" +  "site:.gov" .

You can also also search for specific file types. For example, to search for a PDF document on jobs, search "jobs" + filetype:PDF.