LibGuides: BM 490: Strategic Management: Websites

Company Websites

It's essential to check a company's website for:

Official documents like press releases & annual reports for information on products/services, insight into corporate philosophy and company structural health/goals.

Job listings, which provide information about characteristics a company may be looking for in an employee as well as required skills for specific positions.

You should also analyze competitor company websites for comparison/contrast.

Advertising & Marketing Sites

Ad Council Information and media clips for Public Service Announcements (PSA.
Association of National Advertisers Marketing industry association.
Clickz Statistics and information focusing on interactive marketing.
Internet Marketing Dictionary
KnowThis Marketing Virtual Library Leading information and resource website for those involved in marketing, marketing research, advertising, selling, promotion, and other marketing-related areas. Contains tutorials on marketing topics.
QuickMBA - Marketing Knowledge resource presenting frameworks and summaries on various topics within business marketing. See tabs at top for materials on other business administration disciplines.

Company Information Websites

Consumer Product Safety Commission Federal agency responsible for protecting the public from unreasonable risks of injury or death from consumer products. Find recalls, safety education, business and manufacturing resources, news, research and more.
Digital Commerce 360 Information on the digital/tech industry.
Edgar SEC Filings Company IRS filings.
GlobalEDGE Michigan State University site that provides a wide range of information on global business issues and excellent profiles for countries and industries.
IQS Directory Comprehensive listing of manufacturers and suppliers serving major segments of the OEM industrial manufacturing marketplace across the U.S. and Canada.
The Official Board Organizational charts for the world's 20,000 largest companies.
ThomasNet Find manufacturers, distributors and service providers.
Yahoo!Finance Company, financial and investment information

Market Research Sites

American Customer Satisfaction Index National cross-industry measure of customer satisfaction in the United States.
J.D. Power Business Ratings Search a company, then use the "research" menu to view articles, award winners, ratings and more.
Market Potential Index (globalEDGE) Rankings of market potential of the largest economies and guidance to U.S. companies that plan to expand their markets internationally.
Pew Research Center - Studies by Topic Pew Research Center, a nonpartisan, nonprofit "fact tank" provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life.
World Bank Country Data Snapshots and statistics including unemployment rate, inflation rate and GDP.

News

Company news is reported constantly. Use the sites below to get started, and don't forget our Bloomberg research terminals!

Bloomberg Industries Latest information on industry activity.
New York Times Business Monmouth University now has access to the New York Times via its desktop platform. You must have MU login credentials to set up your free account.

NOTE: Monmouth University now has access to the New York Times via its desktop platform. You can set up your free account with your MU login credentials.

Wall Street Journal Business American business-focused international daily newspaper.

NOTE: Students, faculty and staff at Monmouth University can activate their complimentary access to the Wall Street Journal by visiting WSJ.com/Monmouth.

Statistics & Labor Market Analysis

Labor and employment analysis, statistics, prognosis and hiring trends can be helpful to get a sense of the labor market in a particular field. Where will the jobs be? Which job fields are expanding and which are not?

CareerOneStop Browse occupations, industries and employment trends and view data from a variety of federal and state agencies and private institutions.
O*NET Online Detailed descriptions of jobs and required skills for the positions. Search for potential careers by interests and skills. Ability to search by job outlook and values.
Occupational Outlook Handbook U.S. Department of Labor, Bureau of Labor Statistics profiles of occupations and earnings projections.
U.S. Bureau of Labor Statistics Covers employment, compensation, living and working conditions, as well as a listing of additional regional resources. Allows creation of customized tables
U.S. Census Bureau Demographic characteristics, total population, social, and economic census data for the U.S. and international locations. Useful in determining market size.
U.S. Census E-Commerce Statistics https://www.census.gov/programs-surveys/e-stats.html
United Nations Demographic & Social Statistics Demographic characteristics of countries, including population, households, housing, income, health and more.

Searching Websites Effectively

Finding what you need on comprehensive websites can be time-consuming. Look for sitemap to locate specific materials, or use this handy trick:

Open Google search bar
Type in search term(s)
Type in "site" + ":" [colon symbol] followed by the URL.

This technique will yield search results for your keyword(s) only within the website URL.

Narrowing your results:

You can search by specific domains. For example, if you only want government jobs sites, you can search "jobs" + "site:.gov" .

You can also also search for specific file types. For example, to search for a PDF document on jobs, search "jobs" + filetype:PDF.