MarketLine is a research database within the Business Source Premier database. You can locate Business Source Premier in the Databases A-Z or Databases by Subject links on the library homepage. Keep reading for more information on the many ways you can use MarketLine in your research!
Company profiles
Industry profiles
Industry statistics
Industry case studies
You can use MarketLine:
For Company Profiles-
From the Advanced Search screen, select the Company Profiles heading for an alphabetical list of MarketLine company reports, or search for a company by keyword.
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For Industry Profiles-
From the Advanced Search screen, enter "MarketLine industry profile" and the industry you're researching (retail, telecommunications) into the search boxes. You will get a list of profiles for various countries; search by keyword for a specific country.
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For Case Studies-
From the Advanced Search screen, enter MarketLine and "case study" along with a company or industry name.
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For SWOT Analysis-
From the advanced search screen, enter a company name and "SWOT analysis."