BM 490: Strategic Management

MarketLine is a research database within the Business Source Premier database. You can locate Business Source Premier in the Databases A-Z or Databases by Subject links on the library homepage. Keep reading for more information on the many ways you can use MarketLine in your research!

Company profiles

• Overview and key facts for public companies
• Company history and key employees
• Major products
• Top competitors

Industry profiles 

• Factors affecting industry performance
• Details on leading companies in each country or region
• New players in the industry
• Key suppliers
• Industry rivalries
• Five-year forecasts
• Company metrics
• Practical applications of the Five Forces analysis

Industry statistics

• Industry data made searchable 
• Comparative analysis and visualization of market values, forecasts and more
• Compare over120 industry sectors in 50 countries

Industry case studies

You can use MarketLine:

For Company Profiles-

From the Advanced Search screen, select the  Company Profiles heading for an alphabetical list of MarketLine company reports, or search for a company by keyword. 

____________________________________________________________________________________________________________________

For Industry Profiles-

From the Advanced Search screen, enter "MarketLine industry profile" and the industry you're researching (retail, telecommunications) into the search boxes. You will get a list of profiles for various countries; search by keyword for a specific country.

____________________________________________________________________________________________________________________

For Case Studies-

From the Advanced Search screen, enter MarketLine and "case study" along with a company or industry name. 

____________________________________________________________________________________________________________________

For SWOT Analysis-

From the advanced search screen, enter a company name and "SWOT analysis."