BK 301-02/03: Marketing Research

Welcome! This guide will help you locate resources on topics related to both Dr. Pham's BK 301-02 and to Dr. Sadovnikova's BK 301-03 Marketing Research classes. 

Having trouble accessing MU Library materials from our website? Here are some tips to get you connected!

• Always access materials via the MU Library website. If your instructor has linked to our resources via eCampus, they should have linked to them via the library website. If they have not, please let them know!
• When you are NOT on campus, you will be asked to validate your credentials by logging in using your MU email and password. 
• Access to the Wall Street Journal and the New York Times requires initial signup using a unique link. Note: only an MU email address will permit you to successfully create an account.

***Initial signup link for the Wall Street Journal

***Initial signup link for the New York Times  

Photo: CC: Pexels.com

Beginning your research with reference resources helps you discover background information like terminology, central figures and dates and an overview of existing literature on your topic. Look for:

• Definitions of key terms
• Historical context
• Biographical information
• Critical interpretation of texts
• Bibliographies detailing relevant scholarship

General background information is helpful in the early stages of a research project. These databases are an excellent place to begin.