BK 401: Marketing Research

Use the MU Catalog to locate books for your research.

KeywordTitleAuthorCall NumberISBN/ISSN Number

• Use Keyword to search the entire record for the terms you enter. Use quotation marks when entering a phrase, e.g. "seltzer water."  Research topics should be searched by Keyword to maximize the number of references to a topic.
• For Title searches, omit "The" at the beginning.
• For Author searches, use last name first.
• Another way to locate books and ebooks is to browse by Subject. (This strategy is especially useful if you are having trouble narrowing your topic.) Follow the Subject link for any book to see more materials on that subject.
• Use Advanced Search to limit your search by date or location.
• Follow the Map It button to find your book's shelf location.

For more help, see the MU Catalog Tutorial.