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BK 301-02: Marketing Research

This research guide will help you find resources for topics discussed in BK 301-02, Marketing Research.

Finding Books at the MU Library

Searching With Subject Headings

Once you find a book on your topic, be sure to look at the book's subject heading. Following the link to this heading will take you to other books on your topic.

Screenshot of catalog record showing shelf location, book call number and subject heading.

Marketing Reference

Consumer Marketing