BK 401: Marketing Research

This research guide will help you find resources for topics discussed in BK 401, Marketing Research.

WorldCat Global Catalog

Need to locate a particular book? The WorldCat global catalog shows publication information for thousands of titles as well as which nearby libraries may have a copy!

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Google Books Search

Google Books is a collection of digital materials derived from print books. You may be able to locate them in the MU catalog or borrow them from another library.

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Finding Books at the MU Library

Searching With Subject Headings

Once you find a book on your topic, be sure to look at the book's subject heading. Following the link to this heading will take you to other books on your topic.

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Marketing Reference

Consumer Marketing